<h1 style="text-align: justify;" align="justify"><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;">When developing a website, it’s easy to focus on the layout, look and feel of the site. Visuals are important, but if the copy isn’t useful and engaging, all of your efforts will be wasted. Website copy is unique to other writing styles and a crucial element to the success of your website.</span></h1>
<p style="text-align: justify;" align="justify"><strong>- In order to ensure that your website includes good copy, you might want to hire a professional. </strong>

<strong>- Whether you’ve hired a pro or not, it’s important that your website copy is catchy and keeps the reader interested. </strong>

<strong>- It’s equally important that your copy is free of grammatical, typographical, and spelling errors. </strong>

<strong>- On top of all of this, website copy should be brief and to the point. </strong>

<strong>- Your copy should also be structured in a way that is visually easy to read.</strong>

<strong>- Website copy can also serve to drive visitors to your site. </strong>

<strong>- Lastly, website copy should be persuasive.</strong>

</p>