<strong>Customer Interaction</strong> – Facebook pages provide a forum for dialogue between customers and the brand, giving companies the opportunity to build better relationships with target audiences and current customers.</span></h2>
<p style="text-align: justify;"><strong>Reputation Management</strong> – Facebook allows a company to gain a deeper understanding of how the brand is perceived online – through direct feedback and also by monitoring what users are saying about the brand.</p>
<p style="text-align: justify;"><strong>New Customer Acquisition</strong> – Each time a Facebook user becomes a fan of a Facebook page, a notice is posted as news item for all of that user’s friends to see. This creates an opportunity for a Facebook page to go viral and reach new viewers.</p>
<p style="text-align: justify;"><strong>Feedback Mechanism</strong> – In a service-based sector like hospitality, customer feedback is vital. Facebook allows users to communicate their experiences directly and give the company the opportunity to respond.</p>
<p style="text-align: justify;"><strong>Branding</strong> – Facebook can be used as a medium for creating brand awareness in addition to a company’s corporate website. It provides brand exposure to a potentially new audience and gives organizations the opportunity to position themselves in new and unique ways.</p>
<p style="text-align: justify;"><strong>Drive Web Traffic</strong> – As a Facebook page grows its fan base, traffic to the company website will increase. Facebook pages also appear in Universal Search Results.</p>