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<p style="text-align: justify;">Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines. Table below illustrates the main search engine ranking factors.</p>

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<h2 style="text-align: left;">On Page Factor</h2>
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<h3>SEO Basics - Page title</h3>
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<td>
<ul>
	<li>- Domain Class (.edu/.org/.com..etc)</li>
	<li>- Create unique, accurate page titles</li>
	<li>- Make use of the "description" meta tag</li>
</ul>
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<h3>Improving Site Structure</h3>
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<ul>
	<li>- Improve the structure of your URLs</li>
	<li>- Site Map for easy navigation</li>
	<li>- Domain Names, File and Folder Names</li>
</ul>
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<td>
<h3>Content Optimization</h3>
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<td>
<ul>
	<li>- Improve the structure of your URLs</li>
	<li>- Site Map for easy navigation</li>
	<li>- Domain Names, File and Folder Names</li>
</ul>
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<td>
<h3>Dealing with Crawlers</h3>
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<td>
<ul>
	<li>- Make effective use of robots.txt</li>
	<li>- Be aware of rel="nofollow" for links</li>
</ul>
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<td><span style="color: #ffffff;">. </span></td>
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<h2 style="text-align: left;">Off Page Factor</h2>
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<h3>Domain</h3>
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<td>
<ul>
	<li>- Age of Domain</li>
	<li>- Domain Name Registration</li>
</ul>
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</tr>
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<td colspan="1">
<h3>Inbound Links</h3>
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<td colspan="1">
<ul>
	<li>- Number of Inbound Links</li>
	<li>- Inbound Link Text (Anchor Text) Keyword</li>
	<li>- Age of the Inbound Links</li>
	<li>- Google Page Rank of Inbound Link Pages</li>
	<li>- Directory Listings (DMOZ.org, Yahoo,</li>
	<li>- Second Tier Established Directory Listings.</li>
	<li>- Niche Directory Listings</li>
	<li>- Inbound Links From Authority or Subject Matter Expert Sites.</li>
</ul>
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